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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success, by Sean Ellis Morgan Brown
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Product details
Hardcover: 320 pages
Publisher: Currency (April 25, 2017)
Language: English
ISBN-10: 045149721X
ISBN-13: 978-0451497215
Product Dimensions:
6.4 x 1.1 x 9.5 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
80 customer reviews
Amazon Best Sellers Rank:
#40,299 in Books (See Top 100 in Books)
Just received my copy of Hacking Growth and I can already tell that it is going to be one of those classic business books that I return to again and again long after reading it the first time. The book is full of incredibly smart ideas for ways to grow your business - no matter what business you are in. What I love the most is that everything in the book is backed up with proof and examples of how these techniques and ideas have been used with proven and repeated success--so after reading this book there is no need to just throw something out there to see what sticks anymore.The book is presented in a smart and thoughtful format, with part 1 covering the method and process of Growth Hacking and part 2 being the playbook for applying the method of Growth Hacking to your specific business. I think the format makes the book easily digestible and I found the writing thorough and the information to be actionable.Simply put, Hacking Growth is a must-read for any marketer, manager, owner, or entrepreneur who is trying to grow their business in today's ever-changing market.
This book is so packed with great ideas and methods it's crazy! If you are looking for a combination of real practical advice, inspiring stories and actual methods- yes actual methods you can start using- you need this book! Did you ever wish you could download someone's brain and experience? Well now you can download Sean and Morgan, it's that good. My book is covered in highlights, pages dog eared, pieces of paper stuck through it, It's become my growth bible, my reference guide and my inspiration. You will read and re-read it, every page is packed with solid advice on each stage of growth, even how to build a growth team and manage experiments. It's a must read if you are into growth and growth hacking!
What I liked most about Hacking Growth was that it gives business owners, managers, marketers-- anyone responsible for growing their own company-- a solid explanation and understanding of what is needed to attain rapid growth and then follows that up with a straightforward framework that can be immediately implemented in your company regardless of your industry.The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my single greatest takeaway is that the companies that learn the fastest, grow the fastest. And the many, many examples in the book make it easy to see how companies take advantage of many small wins over time to build up a big advantage.While I'm not from the tech industry, I truly feel like the authors did an excellent job of showing how this process can apply to businesses of all types, using examples of restaurants and grocery stores in addition to the big name tech companies.I definitely think anyone responsible for results and business growth can benefit from reading this book.
This is a true step-by-step playbook for any growth marketer who wants to drive revenue and grow their business.The authors (leaders of the "growth hacking" movement; one author is the guy who coined the term) set the record straight that "growth hacking" is not a tactic or strategy. It's not a one-and-done hack that will instantly drive a flood of new users. Rather, growth is a mindset and done through a very methodical process by which you run small tests at low risk as fast as possible to generate quick wins, then iterate and grow incrementally. That's exactly what this book teaches.The authors walk the reader through each stage of building a growth machine, give examples from real companies, and, the best part, they apply this process to a hypothetical scenario/product so you can see what it would look like from beginning to end.The steps the authors will walk you through in detail:Part 1 – The Method-Building growth teams-Determining if your product is a must have-Identifying your growth levers-Testing at high-tempoPart 2 – The Growth Hacking Playbook-Hacking acquisition-Hacking activation-Hacking retention-Hacking monetization-A virtuous cycle of growthIf you're looking for a magic bullet that will make your product go viral and save your business, this is not the book for you (sorry, there is no magic bullets in business). However, if you're looking to learn a process whereby you can learn how to design high-tempo tests, find your growth levers, and engineer a long-term growth machine, this is the book for you.I run growth at a venture-backed company in Silicon Valley and consider myself pretty advanced, and I learned a ton from this book. I highly recommend it to anyone in marketing, product, and growth.
I felt that the book was well written, and the authors did a good job of dispelling the myth that "growth hacking" is simply about tweaks to a company's marketing strategy. The book expressed some important concepts related to product-market fit that are often times ignored when conversations about growth hacking take place. It was an "easy" read (in the colloquial sense), and I recommend it for anyone who is in a product manager, marketing, sales, or general analyst role.
Great Read!!! Not being an avid reader a book must cover an interesting topic and be written in Layman's terms. From the first two pages I was hooked. Working in the SAAS space and wondering why some decisions are made by marketing that don't make sense "Hacking Growth" helps make sense of all of it. I highly recommend for anyone in sales who feels like marketing is not listening and making strange decisions. Very thought provoking and easy to understand just how valuable data is and when used properly can help a business grow quickly.
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